The MSP AI Masterclass
Learn the Good, Better, Best of AI and how it impacts your valuation within M&A.
Your Operational Systems, AI Readiness, and M&A Strategy Must Keep Up.
thinkbridge and George Sierchio, EVP & Senior Partner at Cogent Growth Partners, invite you to an exclusive research webinar, designed for MSP owners, executives, and strategic leaders looking to strengthen operations, increase valuation, and future-proof their business model.
This session blends AI-driven modernization, operational optimization, and real-world M&A insights to show MSPs how to build durable, scalable, high-value companies.
Recording available upon request


This isn’t a typical webinar. Join a focused, interactive session led by practitioners—not sales.
This isn’t a typical webinar it’s a focused, interactive strategy session designed to show you how to:
- Modernize internal business systems to reduce manual effort and improve service delivery
- Automate core operational workflows (ticketing, billing, onboarding, reporting, etc.) using AI orchestration
- Deliver new client-facing digital experiences through custom software solutions built on thinkbridge’s AI platform (low risk and money back guarantee)
- Scale profitably without increasing headcount, by aligning data, systems, and delivery processes
Join Us to Learn How Leading MSPs Are:
Modernizing Internal Systems to Increase Margins
- Replacing manual processes & disconnected tools
- Improving service delivery with AI-enabled workflows
- Reducing operational drag that impacts EBITDA & valuation
Leveraging AI to Deliver Scalable, Differentiated Services
- Becoming credible AI advisors (vCAIOs)
- Deploying custom client platforms without hiring engineers
- Monetizing automation, analytics, and industry-specific apps
Strengthening M&A Positioning & Equity Value
George will provide insights directly from Cogent’s deal desk:
- How buyers evaluate operational maturity
- What increases (and decreases) MSP valuation
- Red flags that derail deals
- Why modern business systems & AI readiness now influence future exit multiples
Preparing for Growth, Acquisition, or Exit
- How modern systems impact TCO and long-term scalability
- Why operational efficiency = deal attractiveness
- What MSPs should fix before going to market
Why This Webinar Matters
Whether you plan to:
- Grow aggressively
- Unlock Net New revenue
- Acquire other MSPs
- Position for a future exit
- Fortify your business for 2025–2026,
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Your ability to modernize operational systems and adopt AI now will determine your competitive advantage.
You’ll walk away with:
- A clear modernization blueprint
- AI use cases proven to increase efficiency & revenue
- A deeper understanding of how operational maturity drives valuation
- Practical steps to start improving equity value immediately
Your Hosts
Your Hosts
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George Sierchio
EVP & Senior Partner, Cogent Growth Partners
George brings decades of expertise in M&A valuation, deal structure, negotiations, governance, and post-deal integration across the IT & MSP ecosystem. Cogent Growth Partners has helped hundreds of MSPs increase financial results, mitigate acquisition risks, and navigate exits with confidence.
thinkbridge
Experts in modernizing MSP business systems and deploying custom AI-enabled software. We help MSPs operate with efficiency, scale without increasing headcount, and deliver differentiated solutions that improve client stickiness and revenue.
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